This article in The Guardian is very anti-gun, but they admit “Americans are still OK with guns, and until we can change that, Michael Bloomberg’s millions won’t mean a thing.”
Michael Bloomberg is planning on spending $50 million to try and change that. This is about five time the money that the NRA spent in total for the 2012 election cycle.
His group, Everytown is going to use the NRA’s rating system and omit the grades in an effort to persuade the American public toward “sensible” gun laws which would eventually lead to confiscation. Read more about this here.